Alden Global Capital’s opinion about Pier 1 : Business is not dead
Excerpts from the letters
Pier 1 has a strong brand, extensive store footprint, and many loyal customers, which many sell-side and buy-Side research analysts did not believe to be the case going into the back half of 2016. In fact, one analyst thought the business was dead. However, our checks showed the passion customers had for the brand. With the right product, the right allocation of marketing dollars and the right loyalty program, Pier 1 has an opportunity to stay relevant and evolve in this omnichannel world. If you are interested to read insights like this, we are happy to offer you a free trial.