| High conviction ideas by Small & Micro Cap portfolio managers

ZAGG : Significant percentage in Roumell Capital’s portfolio and signs of moat

by | Sep 11, 2019


M. Cap: $186 million

ZAGG, which offers products to protect consumers’ mobile devices, was initially created from the concept of using a clear film originally designed to protect the blades of military helicopters in harsh desert conditions. Now the company offers a wide array of innovative products in several product categories to protect, enhance and create a better mobile device experience.

Roumell Asset Management

  • The top five stocks account for 57% of the total portfolio.
  • ZAGG accounts for 17% of the total portfolio – Rank #1

Signs of moat

Screen protection

+ Screen protection accounts for 57% of total sales. The company’s screen protection product line is comprised of InvisibleShield Glass products, which are designed to provide premium, lifetime protection for mobile device screens against shattering or scratching, through military-grade solutions. InvisibleShield Film was originally developed to protect the leading edge of rotary blades on military helicopters.

+ The company enjoys a 51% market share in the US market.

Power management

+ Power management accounts for 26% of total sales. mophie is a leading battery case, mobile power, and wireless charging brand with award-winning products designed to liberate mobile users from the limitations of mobile devices by providing more time to rock, talk, watch, game, surf, save and send. 

+ Enjoys 67% market share of US battery cases; 35% market share of US external power; 23% market share of US wireless charging pods.


The company’s InvisibleShield Film, VisionGuard and D3O suppliers retain the patents and IP rights for products developed on its behalf, though these suppliers have contractually agreed to not sell the raw materials to any of the company’s competitors.


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